Gaurav Mehta Unveils Its First Store in Indore at Phoenix Citadel Mall

Indore, 15th May– Gaurav Mehta has expanded its brick-and-mortar footprint with a new boutique in Indore, signalling continued demand for homegrown luxury watch brands in India’s emerging premium markets.Gaurav Mehta, India’s premier bespoke watchmaker, proudly announces the opening of its first boutique at Phoenix Citadel Mall, Indore— marking another milestone in the brand’s growing national retail footprint.

Located in one of Indore’s most prominent lifestyle and retail destinations, the new boutique brings Jaipur Watch Company’s distinctive blend of heritage craftsmanship and contemporary luxury to the heart of Madhya Pradesh. The boutique has been thoughtfully designed to reflect Jaipur Watch Company’s legacy of creating rare and meaningful watches — from iconic timepieces embedded with ancient coins and vintage postage stamps to limited-edition collections inspired by Indian royalty, history, and fine artistry.

Speaking on the occasion, Gaurav Mehta, Founder of Jaipur Watch Company, said:
“Indore is a rapidly growing city with a strong appreciation for quality, craftsmanship, and innovation. Opening our store at Phoenix Citadel Mall allows us to connect with a new audience that values luxury with character and heritage. This expansion further strengthens our mission of taking Indian horology to a broader national and global platform.”

The Indore store will unveil Gaurav Mehta’s latest designed watch ‘Jump Hour’.The collection features four natural stone dials, Tiger Eye, Malachite, Aventurine, and Lapis Lazuli, each selected for both its visual character and symbolic meaning. Along with that other watches will be on display, including its renowned Coin Watches, Royal Baagh Collection (PM Modi wore this watch), and exclusive bespoke creations — offering watch enthusiasts a personalized and immersive retail experience.

The Indore opening adds to an existing network that includes stores in Mumbai, Delhi, Bengaluru, Surat and Ahmedabad. Gaurav is using these exclusive boutiques to build direct relationships with customers, offer a curated assortment, and tell the story behind its collections, which often draw on Indian coins, motifs, and historical references. Jaipur Watch Company continues to reinforce its vision of placing Indian craftsmanship on the global luxury map while expanding its presence across key metropolitan and emerging luxury markets.